Dubai Plus, the streaming platform of Dubai Media Incorporated, has launched the "Dubai Plus Summer" initiative, running until August 24, to raise awareness of the platform and strengthen its presence through direct community engagement.
The initiative reflects Dubai Media’s commitment to expanding direct communication channels with the community and government entities by offering an interactive experience that introduces audiences to Dubai Plus and its diverse range of original and exclusive content.
As part of the initiative, the Dubai Plus truck will tour government entities, parks, beaches, and prominent locations across Dubai, reaching a wide range of community segments and enhancing public engagement.
Dr. Maitha Buhumaid, CEO of Marketing and Communication Sector at Dubai Media, highlighted that Dubai Plus continues to strengthen its position through premium original productions, exclusive multilingual content, and live streaming of all Dubai Media channels.
Dubai Plus offers one of the region’s largest digital content libraries, featuring more than 30,000 hours of Emirati, Gulf, Arab, and international programming, alongside a broad collection of exclusive originals designed for the whole family.
Dubai Media Incorporated has signed a strategic partnership with Dubai Islamic Bank to support national media content and keep pace with the UAE’s development journey. The agreement includes Dubai Islamic Bank’s exclusive sponsorship of Emirates News on Dubai TV, reinforcing the role of national media as a key partner in highlighting the country’s achievements and future aspirations.
Dubai Media Incorporated celebrated 20 years since the launch of Noor Dubai Radio, a trusted radio platform that has delivered purposeful content promoting moderation, tolerance, and positive community values. The celebration also honoured broadcasters who played a key role in the station’s journey.
Dubai Media has launched the new “Dubai+” digital platform, offering purposeful and diverse content tailored for the whole family.
Dubai Media’s Ramadan lineup features original and exclusive drama productions across TV channels and Dubai+.
Page last updated on September 8, 2026
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