Dubai+, the streaming platform of Dubai Media Incorporated, has announced the launch of a diverse selection of Emirati and Arabic series and TV programmes on Emirates flights through the airline’s ICE inflight entertainment system.
Starting today, the initiative brings Dubai+ content to millions of passengers travelling across Emirates’ global network, expanding the international reach of locally and regionally produced entertainment.
The move is part of the strategic partnership between Dubai Media Incorporated and Emirates, aimed at strengthening the global presence of Emirati and Arabic content while showcasing the continued development of the media and creative industries in the UAE and the wider region.
Dubai+ will introduce new content every month through the ICE inflight entertainment system on Emirates flights, offering passengers a growing selection of drama, entertainment, cultural and knowledge-based programming.
The October line-up features around 10 programmes and 35 episodes, providing more than 20 hours of content. The selection combines Dubai+ original productions with programmes and series from Dubai TV and Sama Dubai.
The drama line-up includes Dara, Banat Abdulghani, 33, Trend, Wadima Wa Halima, Akher Al Shahr, Al Sirk, Bab Al Seen, Danoun and Afkar Omi.
Passengers can also watch a selection of programmes including Al Mofattesh Faseeh, Basamat, Dar Al Hay, Qiyam and Nature with Ali Bin Thalith, in addition to the Shifra podcast and other productions.
The Dubai+ selection joins the ICE entertainment library, which features around 6,500 channels in more than 40 languages, giving Emirati and Arabic productions greater exposure among international audiences.
Salem Balyouha, Executive Director of the Media Content Sector at Dubai Media Incorporated, expressed pride in the partnership with Emirates, highlighting its role in expanding the reach of Dubai+ productions and introducing them to diverse audiences around the world.
He said: “The content industry in the UAE and the region is developing rapidly, driven by creative talent capable of producing works that combine high production quality with rich and diverse storytelling, while reflecting our identity and culture through a contemporary perspective.”
Balyouha noted that Dubai+ continues to strengthen its presence across the Arab media landscape through an extensive library featuring original productions, drama series, and cultural, educational and entertainment programmes designed to appeal to different audience segments.
He added: “Through Dubai+, Dubai Media Incorporated is committed to investing in high-quality content, supporting content creators and expanding the channels through which their work reaches audiences.
“Our partnership with Emirates is an extension of this approach, bringing together Dubai Media Incorporated’s expertise in content production and the airline’s global reach. It provides a model for integration and collaboration between both parties, while offering passengers a more diverse entertainment experience and introducing them to a selection of distinctive Emirati and Arab stories and productions.”
Dubai Media Incorporated launched Dubai+ in January 2026 to provide an integrated and safe viewing experience suitable for the entire family.
The platform features a library of more than 30,000 hours of local, Arab and international content, spanning TV programmes, series, films, original productions and exclusive titles.
Dubai+ also offers major sporting events and competitions, alongside live streaming of Dubai Media Incorporated channels, bringing a wide range of entertainment and media experiences together on one digital platform.
The availability of Dubai+ productions through ICE on Emirates flights further expands the international reach of Emirati and Arabic storytelling, introducing locally produced content to new audiences around the world.
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Page last updated on October 1, 2026
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