Dubai Customs illuminated 10,000 lights on Burj Khalifa by donating 20 tonnes of dates, worth Dh100,000, to be distributed with meals to coronavirus-hit communities in the UAE, as part of the World’s Tallest Donation Box.
As part of the ’10 million meals’ campaign, the World’s Tallest Donation Box, launched on Saturday, enables companies, entities and the public to purchase lights of Burj Khalifa, for as little as Dh10 each, to collectively donate 1.2 million meals or food parcels to individuals and families affected by the coronavirus (Covid-19) outbreak in the UAE.
For every light purchased for Dh10 through the website www.tallestdonationbox.com, one meal is provided to someone in need, with the ultimate goal to illuminate the 1.2 million lights on the façade of the world’s tallest building in solidarity with communities hard hit by the pandemic.
Khalil Saqr Bin Gharib, director of Corporate Communication Department at Dubai Customs, said, “Our contribution to the World’s Tallest Donation Box meets our sense of corporate social responsibility and role in showing solidarity with people in need across the country during the ongoing difficult circumstances that has impacted economic stability around the world.” He added, “The campaign gives us the opportunity to practice compassion and kindness during the holy month of Ramadan.”
Bin Gharib noted that the World’s Tallest Donation Box initiative reflects the leadership’s awareness of the community’s critical needs, demonstrated in the country’s innovative humanitarian projects. “Humanitarian and charity work have become an integral part of the country’s identity. The initiative will bring a sense of joy and safety to many homes across the UAE.”
Under the supervision of the Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) and the Social Solidarity Fund Against Covid-19, meals and food parcels were delivered in a logistical distribution network developed in collaboration with partnering entities to reach beneficiaries across the country.
Ways to donate
Companies and individuals can buy Burj Khalifa’s lights, for as little as Dh10 each, on the website www.tallestdonationbox.com to provide meals for the vulnerable amid the pandemic.
Donors can also provide meals through the ’10 million meals’ campaign by contributing on the website www.10millionmeals.ae or via SMS (Etisalat and Du) to numbers listed on the website. Donors can make a transfer to ’10 million meals’ campaign bank account at Dubai Islamic Bank with IBAN no.:AE430240001580857000001.
For in-kind contributions, donors have the chance to provide packaged or canned food supplies or arrange food parcels for distribution through directly contacting the campaign’s organizing team on the toll-free number 8004006.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, announced the launch of the ’10 million meals’ campaign earlier in April to provide food support to families and individuals affected by the Covid-19 pandemic that left many facing unemployment and income reductions.
The campaign is led by his wife Her Highness Sheikha Hind bint Maktoum bin Juma Al Maktoum, Chairperson of the Board of Trustees of UAE Food Bank.