Ministry of Community Launches Initiative “We are Your Family” to communicate with Senior Emiratis
وزارة تنمية المجتمع تطلق مبادرة "نحن أهلكم" للتواصل مع كبار المواطنين

The Ministry of Community Development launched the initiative “We are Your Family” to target senior emiratis, achieve family cohesion and social solidarity, consolidate family ties and relations between community members and at the same time reveal the atmosphere of the holy month of Ramadan. As such, Her Excellency Hessa Bint Essa Buhumaid, Minister of Community Development, participated with the senior emiratis in an iftar gathering held at the senior emirati happiness center in Al Mamzar at Dubai in cooperation with Abu Dhabi Islamic Bank.

Her Excellency the Minister of Community Development encouraged the community towards more communication and interaction with senior emiratis whether family members, neighbors or relatives in all the emirates to achieve the goals and aspirations of the initiative. The “We are your Family” initiative targets all the community members who are registered in the volunteering national platform in order to emphasize cohesion with senior emiratis, benefit from their experiences and transfer it to the younger generations and enhance the understandings of social responsibilities towards the community members. Visiting times to senior emiratis are in the mornings or after iftar during the month of Ramadan.

Furthermore, Alia Al Joaker, Director of Community Development Department at the Ministry stated that the initiative “We are your Family” assures the importance of getting closer to senior emiratis and taking advantage of their experiences and activate the pillar “community involvement and active life” as part of the national policy for senior emiratis.

She also explained that the interactive social initiative “we are your family” encourages all community members especially registered volunteers in the “volunteers.ae” platform to communicate with senior emiratis during the holy month of Ramadan and throughout the year through regular visits to consolidate social relationship and the meanings of humanity and mercy.

 

Our News

September 28, 2026
Dubai Media, Ru’ya launch ‘The Next Presenter’ programme to discover future media talent

Three-day initiative combines practical training and competition to develop the next generation of media professionals and content creators

September 16, 2026
Dubai Plus Brings Together Media and Entertainment Leaders to Strengthen the Global Presence of Emirati and Arab Content

On the sidelines of the Arab Media Summit 2026, Dubai Plus, the digital platform of Dubai Media Incorporated, hosted an exclusive gathering of media executives, entertainment leaders, content creators, and industry partners to foster strategic partnerships and explore new opportunities for the growth of Emirati and Arab content.

August 8, 2026
«دبي بلس» تطلق أول مبادرة مجتمعية مباشرة للتعريف بمحتواها الحصري

Dubai Plus has launched the "Dubai Plus Summer" initiative to engage directly with the community and introduce audiences to its exclusive content through visits to government entities, parks, beaches, and key locations across Dubai.

May 18, 2026
Dubai Media Incorporated and Dubai Islamic Bank Enter Strategic Partnership to Support National Content and Keep Pace with Development

Dubai Media Incorporated has signed a strategic partnership with Dubai Islamic Bank to support national media content and keep pace with the UAE’s development journey. The agreement includes Dubai Islamic Bank’s exclusive sponsorship of Emirates News on Dubai TV, reinforcing the role of national media as a key partner in highlighting the country’s achievements and future aspirations.

May 9, 2026
Noor Dubai Radio Marks 20 Years Since Its Launch Under Dubai Media Incorporated

Dubai Media Incorporated celebrated 20 years since the launch of Noor Dubai Radio, a trusted radio platform that has delivered purposeful content promoting moderation, tolerance, and positive community values. The celebration also honoured broadcasters who played a key role in the station’s journey.

January 29, 2026
Dubai Media launches “Dubai+” digital platform

Dubai Media has launched the new “Dubai+” digital platform, offering purposeful and diverse content tailored for the whole family.

H