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Mohammed bin Rashid launches 'Well Of Hope' competition

May 23, 2019  

Vice President and Prime Minister of UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum, has called on government and private sector employees through his social media platforms to participate in a new innovative humanitarian competition.  

Launching the "Well of Hope" competition, Sheikh Mohammed bin Rashid Al Maktoum tweeted, "A new institutional humanitarian competition embodies our search for the strength in every human being." 

During the Holy month of Ramadan, public and private sector employees across the UAE will get the chance to pump the largest amount of water through a mobile virtual interactive pumping device. 

Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) will donate the total amounts of water pumped into the machine to people living in remote, less fortunate societies with no access to clean water. The competition aims to promote the importance of simple individual efforts to serve humanity.

On the competition's objectives, Sheikh Mohammed said, "There is a sense of goodness in every person, and a merciful and generous soul inside each of us. The aim is to remind people of the great value of water and demonstrate the difficulties hundreds of millions face to get access to water. Small gestures can make a big difference to ourselves before others."

Campaigns
Public and private entities can send a participation request to contact@arabhopemakers.com to join the competition using the hashtag #Wellofhope. 

Twenty entities across the UAE will be selected based on the participation plan and supporting campaigns submitted for the competition.  

The interactive pumping device will rotate across entities daily, providing an opportunity for employees to pump the largest amount of water in one working day.  

The participating entities of the competition, set to begin in the Holy month of Ramadan, with a rotation schedule of the interactive water pump among entities in the country. 

Institutional drive
As a noble humanitarian competition, the "Well of Hope" seeks to instill the culture of giving and hope smaking and promote the values of solidarity, empathy and compassion. 

The competition aims to create an institutional drive through an effective activity that reinforces Corporate Social Responsibility, cementing the country's position as a regional and international showcase for systematic humanitarian and voluntary individual and collective work at all levels.

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