Message from Sheikh Mohammed for UAE government officials, ministers, leaders
محمد بن راشد .. رسالة الموسم الجديد

His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on Saturday shared some tips to officials, ministers and leaders.

GulfNews: Addressing Emiratis and UAE residents, Sheikh Mohammad published six important messages titled “The Letter of the New Season”, on his twitter page.

The letter reads:

"Brothers and sisters, on the advent of a new season of achievements in our country, I would like to share some messages (tips) with you.

First:

"The right place for officials, ministers and leaders is the field. We need to see them amongst students and teachers; in the markets among traders and investors.

We are a government of achievements, not a government of lectures. We are a team of accomplishers, not a team of preachers.

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

"We want to hear they are among farmers and at the ports of fishermen, with widows and mothers, senior citizens and with patients, in hospitals and among doctors and staff.

"We want to see them there and hear them from there, not in conference rooms or forums that have increased and consumed resources and energies.

"We are a government of achievements, not a government of lectures. We are a team of accomplishers not a team of preachers.

Second:

"Messing around and stirring up chaos on social media waste achievements for which thousands of teams worked so hard to realize. The reputation of the UAE is a red line and not to be used by anyone who wants to get more followers.

Messing around and stirring up chaos on social media waste achievements for which thousands of teams worked so hard to realize. The reputation of the UAE is a red line and not to be used by anyone who wants to get more followers.

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

"We have the Ministry of Foreign Affairs and International Cooperation, which is concerned with managing our external affairs, speaking on our behalf and expressing our positions in relation to the UAE’s foreign policy.

"Amongst its core functions is also to maintain the country’s credibility with the countries and peoples of the world and its reputation built over the past 48 years."

"We will not allow a group of Twitter users to mess with Zayed's legacy of credibility, love and respect for people. The good image of the UAE and the Emirati must remain as bright as Zayed wanted and built.

Third:

"We have noticed growing complaints with regard to Emiratization and we do hear it. The level of people’s satisfaction when dealing with officials has also declined. We are observing that.

"Providing jobs for Emiratis was and will remain a top priority. Like other states in the East and West, we will closely follow up this issue and will hold accountable those negligent — and there will be new decisions as well.

Providing jobs for Emiratis was and will remain a top priority. Like other states in the East and West, we will closely follow up this issue and will hold accountable those negligent — and there will be new decisions as well.

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

Fourth:

"Economic figures are in progress, our competitiveness is improving and our foreign trade is increasing. However, we are not moving according to the average economic rates.

"We are a country seeking to make economic leaps that save. In the coming period, we need to do quality projects and exceptional ideas to advance our economy forward.

"Real estate projects need to be revamped to bring added value to the national economy and so as to not to become a burden and a source of imbalance in our economic process."

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

"Real estate projects need to be revamped to bring added value to the national economy and so as to not to become a burden and a source of imbalance in our economic process."

Fifth:

"We said it many times and for all — that governments existed to serve the people. Unfortunately, people’s requests do increase on TV programs and other means of communication.

"Unfortunately, some officials do not have the nerve to deal with their demands or even respond to their questions. I know there are challenges, but dodging will not solve them.

Enormous resources will be useless if we don’t have big hearts, an open-minded attitude and a good conduct.

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

The entity that is afraid to face people is indeed an institution that has lost its self-confidence.

I ask everyone to respect any caller on live streaming or communication means — and to reply and solve his/her issues. Enormous resources will be useless if we don’t have big hearts, an open-minded attitude and a good conduct.

Sixth:

I say to everyone — be optimistic. The next is better and greater. We are one of the readiest countries for the future and we are the most competitive country in the region. We are the fastest growing country in the number of projects.

I say to everyone — be optimistic. The next is better and greater. We are one of the readiest countries for the future and we are the most competitive country in the region. 

- His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai

"We are the most advanced state in government management and we are the best country in adopting future technology.

"More importantly, we are a country that has the courage to face facts, review and continually adjust strategies to quickly move ahead towards the future.

Our News

October 1, 2026
Dubai+ Brings Emirati and Arabic Content to Emirates Flights via ICE

Dubai+ brings Emirati and Arabic series and programmes to Emirates flights through the ICE inflight entertainment system, expanding their global reach.

September 28, 2026
Dubai Media, Ru’ya launch ‘The Next Presenter’ programme to discover future media talent

Three-day initiative combines practical training and competition to develop the next generation of media professionals and content creators

September 16, 2026
Dubai Plus Brings Together Media and Entertainment Leaders to Strengthen the Global Presence of Emirati and Arab Content

On the sidelines of the Arab Media Summit 2026, Dubai Plus, the digital platform of Dubai Media Incorporated, hosted an exclusive gathering of media executives, entertainment leaders, content creators, and industry partners to foster strategic partnerships and explore new opportunities for the growth of Emirati and Arab content.

August 8, 2026
«دبي بلس» تطلق أول مبادرة مجتمعية مباشرة للتعريف بمحتواها الحصري

Dubai Plus has launched the "Dubai Plus Summer" initiative to engage directly with the community and introduce audiences to its exclusive content through visits to government entities, parks, beaches, and key locations across Dubai.

May 18, 2026
Dubai Media Incorporated and Dubai Islamic Bank Enter Strategic Partnership to Support National Content and Keep Pace with Development

Dubai Media Incorporated has signed a strategic partnership with Dubai Islamic Bank to support national media content and keep pace with the UAE’s development journey. The agreement includes Dubai Islamic Bank’s exclusive sponsorship of Emirates News on Dubai TV, reinforcing the role of national media as a key partner in highlighting the country’s achievements and future aspirations.

May 9, 2026
Noor Dubai Radio Marks 20 Years Since Its Launch Under Dubai Media Incorporated

Dubai Media Incorporated celebrated 20 years since the launch of Noor Dubai Radio, a trusted radio platform that has delivered purposeful content promoting moderation, tolerance, and positive community values. The celebration also honoured broadcasters who played a key role in the station’s journey.

H