| Mr. Ahmad Abdalla Al Shaikh, Board Member and Managing Director of Dubai Media Incorporated, approved the vision of Dubai Media Incorporated and the strategy for DMI’s channels.
Dubai Media Incorporated Vision
Dubai Media Incorporated is a pioneering media organization focused on innovation, quality and working in line with the strategic objectives of the government of Dubai.
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Aims to reach the maximum number of viewers by presenting creative and meaningful television content that respects social, cultural, and family values in the UAE, the Gulf and the Arab world.
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Seeks to embody the spirit of originality and modernity of the UAE and Dubai. Contributes to the dissemination of the image of Dubai and its achievements regionally and globally.
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Encourages creativity through continuous development of new media services parallel to relevant developments in the UAE.
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Instill a culture of media work among employees of DMI and the media in general, based on a clear study.
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Create a new Emirati media generation able to deploy and demonstrate the image of Dubai and the UAE and their local and global achievements to the international arena and to reach a maximum number of viewers with creative, respectable and relevant television content.
DMI Channels' Strategy
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Aim to attract TV production to Dubai.
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Highlight the features and potential of Dubai in programmes and promos in addition to TV programs produced abroad.
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Harness advertising and marketing tools to promote Dubai and the UAE.
Dubai TV
Targeting Arabs and Arabic-speaking viewers worldwide, Dubai TV is the State TV of the Emirate of Dubai and the official broadcaster of events and activities taking place in Dubai with the rights to promote using other supporting media to achieve its goals. Dubai TV achieved a distinctive presence for a large segment of the Arab viewers to become one of the most prominent and pioneering TV channels broadcasting balanced and credible content that respects the local and Arab heritage.
Dubai TV Seeks to link the UAE and Arab viewers with what is happening in the state, the region and the rest of world through its news and drama, social and cultural programs, providing an platform for the UAE citizens to express their views and tendencies, and to become their window towards the rest of the world.
Under the flag of DMI, Dubai TV presented number of distinctive programs, through which DMI continued to perform its distinct media role in the Arab world. Meanwhile, the channel replete many news, political and economical programs in addition to distinct coverage of world events through its News Center, which is considered a bright spot and an unsurpassed media achievement in the skies of the Arab news media.
Dubai TV Seeks to produce local programs and to purchase suitable programs that contribute to the achievement of its objectives and reflect Dubai and its success to the rest of the world. The A Dubai TV is a dedicated Arabic language channel but can broadcast non-Arabic dubbed or subtitled programs to its viewers
Sama Dubai
Sama Dubai reflects the originality of the UAE and its people focusing on its culture, identity and heritage and contributes to cover local and GCC events and upholds a legacy of customs and traditions and contribute to their promotion and conservation through its programming.
Sama Dubai ... is an Emirati channel by nature and by the local identity of its program creators and presenters. Arabic with an Emirati Khaleeji accent is the language of Sama Dubai channel focusing on the national identity and reflects the success of Dubai.
Sama Dubai produces local\Khaleeji dramas, social and heritage competitions, focusing on a variety of integrated locally produced programs, including talk shows, women's & children's programs, in addition to live coverage of public events, especially the economical and social events such as exhibitions, conferences and forums.
Although still new, Sama Dubai managed since its launch to attract viewers and to seize their hearts, with its authenticity promoting the UAE identity to the satisfaction and ambition of every citizen reflecting the pulse and identity of the nation.
Dubai Sports Channel
Dubai Sports Channel vibrantly broadcasts distinct programs set new standards for TV coverage of various sporting events. Also, keen to produce a series interactive talk shows of, sports analysis programs, and to provide sports documentaries and distinct world sports.
Dubai Sports is vibrant and lively channel promotes and covers sports events in the United Arab Emirates and Dubai in particular, through live coverage of major sports events locally, regionally and internationally, and allocating worldwide correspondents, to meet the aspirations and tastes of all sports lovers around the Arab world.
Dubai Sports Channel is unique for broadcasting characteristic horse racing, various local sports, camel racing, marine & boat racing and other sports of interest to the local and Arab viewers.
In order to upgrade its programs in the field of sports media, Dubai Sports channel has expanded to provide the best and most exciting sports programs for the Arab viewers in order to achieve excellence and unilaterally.
Dubai One
Dubai One works to promote the UAE and Dubai for the English-speaking viewers with creative and innovative entertainment and family programs, allowing viewers to feel the pulse of modern life.
Dubai One is a window of guidance to English-speaking communities in UAE through its campaigns and programs about the happenings and conveying the message through the production of programs and local news.
Dubai One has made a quantum leap through a series of exclusive and distinct programs including cinema festivals, TV series, reality shows and infeasible interactive programs.
Dubai Racing
Dubai Racing is a vibrant and distinct channel specialises in broadcasting horse racing, camel racing and hawk sports in the UAE in general and Dubai in particular. The channel specializes with excellence and professionalism in its coverage and broadcasting all types of local and international sports races to add a new element to the modern Dubai Media vision, providing a unique opportunity for the Arab-viewer to easily interact with the activities and events of all kinds of racing sports through its silver screen with Dubai eyes.
Dubai Racing is a free to air sports channel aimed at Arabic speaking viewers and racing sports enthusiasts all over the world. It is the official and specialised broadcaster of horse racing, camel racing and hawk sports in the UAE in general and Dubai in particular and will have the rights to cover and broadcast horse racing in Dubai, Britain, Ireland and other important international races in Japan, Australia, Singapore, Hong Kong, Germany, France, and for the first time in the United States, Dubai Racing is the first sports channel in the Middle East to reach and live broadcast from horse racing tracks in America.
Dubai Racing presents various programs on camels and horses in UAE with special features of horse owners, trainers and jockeys, to promote the ancestor’s sport, different horse breeds and trainings. Furthermore the production of local programs competent seasons of local jumping competitions and reports on the most important local, Arab and international jumping tournaments, in addition to highlighting the infrastructure sports facilities for race tracks, stables and promoting sports media of Dubai.
Ahmad Abdalla Al Shaikh
Managing Director
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