Initiative Quality Unlimited

• The senior management of Dubai Media Incorporated has decided to adopt an Initiative of “Quality Without Borders” as a result of the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President, Prime Minister, and Ruler of Dubai may God protect him 'Quality is not an end it is a way of life.'

  On the basis of this vision, our initiative came  as  a step further to complement the efforts that have preceded us, and because it is under the title “Quality Unlimited”  every year will be the adoption of an initiative or a new project that will ensure continuity and cooperation among all the governmental departments in the public sector of Emirate of Dubai and to everyone else from within the public and private sectors operating out of both Dubai and the United Arab Emirates.

  The results of these initiatives is to develop a data bank containing best practices applied within the field of quality and excellence with leading institutions and companies operating in the UAE. This will be a central point for comparisons platform of standardized best practices at UAE and the region in the future. The beneficiaries of the foundation are the players involved in the initiatives and projects during the coming period to ensure the dissemination of excellence within their business through the exchange of knowledge, experiences, and practices.

  We are pleased to launch the initiative in 2011 under the title of Benchmarking with the excellent sectors within UAE