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In presence of Dubai Crown Prince, Meraas signs agreement with Dubai Municipality to manage Dubai Sa

April 9, 2018  
Dubai, 09 April 2018:Under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, and in the presence of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of The Executive Council of Dubai, Meraas has signed an agreement with Dubai Municipality to manage Dubai Safari, the region’s latest landmark leisure and entertainment attraction.

Meraas has also appointed Parques Reunidos, a world-renowned operator of animal parks, to oversee the day-to-day running of the destination in line with international best practices.

The signing ceremony was also attended by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Mohammed bin Rashid Al Maktoum Knowledge Foundation. The unique public-private sector partnership aligns with Dubai’s Tourism Vision for 2020 that seeks to attract 20 million visitors per year to the Emirates. It also supports Dubai’s preparations for Expo 2020 which will be held over a period of six months and is expected to attract about 25 million visitors, 70 percent of them from outside the country.

The collaboration is aligned with Dubai Municipality’s efforts to forge productive synergies that contribute to the achievement of its strategic goals and the development of a happy, sustainable city. Meraas’s extensive capabilities and in-depth expertise in the leisure and entertainment sector across its wide variety of projects led to the decision to appoint the company as the representative in dealing with Parques Reunidos.

His Excellency Dawood Al Hajri, Director General of Dubai Municipality, said: "The agreement with Meraas is the first partnership of its kind that Dubai Municipality is entering into with a private sector entity. It presents a valuable opportunity to train Emirati talent in new fields as per the requirements of the local market, and develop additional skills in a variety of sectors in line with Dubai’s growth. Given Meraas’s successful track record in managing ventures in diverse sectors, we are confident that this partnership will result in tangible outcomes, elevate the standards of operating tourism and leisure projects, and add value to the overall Dubai Safari experience.”

The agreement appoints Meraas to represent Dubai Municipality in liaising with the operator, and entrusts the company with the responsibility for general supervision and performance management of Dubai Safari, in addition to leading its marketing efforts. Meraas will also develop plans, to be implemented over the next two years, aimed at creating unique experiences and establishing the destination as one of the premier wildlife parks in the world, expected to attract two million visitors annually. The company seeks to promote Dubai Safari and its other destinations through one preferentially priced entry ticket to encourage residents and visitors to benefit from the city’s rich leisure offering.

His Excellency Abdulla Al Habbai, Group Chairman of Meraas, said: “Following this agreement, Dubai Safari has been included as a key value addition in Meraas’s comprehensive entertainment portfolio. Meraas is dedicated to implementing the vision of our wise leadership of reinforcing Dubai’s position as a global tourist destination. The agreement also aims to support wildlife conservation efforts, through developing the skills of the local community in relevant fields, including veterinary medicine, animal care and breeding.”

Over the past five years, Meraas has expanded its business in the leisure and entertainment industry and invested in an innovative portfolio valued at AED18 billion. The portfolio includes unique destinations and attractions such as Dubai Parks and Resorts, Roxy Cinemas, Hub Zero, Mattel Play! Town, The Green Planet, Dubai Arena at City Walk, Ain Dubai at Bluewaters and th

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